The man charged with fixing cruise giant Carnival For Donald, the charismatic new CEO of Carnival Corp., the "great camaraderie" passengers find onboard his ships matters more than fancy restaurants or countless amenities. [...] its Costa Concordia sank off the coast of Italy, killing 32 passengers. For five days, passengers lacked air conditioning, hot food and use of most toilets. Cable news was fixated, dubbing it the "poop cruise." Carnival slashed prices to fill its 102 ships and announced a $700 million initiative adding emergency generators and upgrading fire suppression systems. Donald made a career at Monsanto Co. overseeing Roundup weed killer and later led a company manufacturing the artificial sweetener Equal. Dealers on ships didn't shuffle cards frequently, making it much easier to count than in a Vegas casino. Donald wants passengers to spend $20 more a day between tickets and onboard purchases — maybe a better quality alcohol, a fancy dinner or an extra shore excursion. By junior year, Donald had a very specific goal: to be a general manager at a Fortune 50 science-based, global company. In the business world, Donald developed a reputation for his personal approach — plus a deep attention to detail. With Carnival, Donald says, "You're not marketing a product, you're marketing an experience, a life experience."
Reported by SeattlePI.com 1 hour ago.
↧