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Apple iPhone 6, iPhone 6 Plus pre-orders surpass 4 mln, outpace supply

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Apple (NASDAQ:AAPL) advanced in morning trades after the world's largest technology company said it received record first-day pre-orders of its new iPhone 6 and iPhone 6 Plus.

Shares gained 0.5 percent to $102.20 at 10:27 a.m. in New York.

The Cupertino, California-based company said in a statement today that it obtained over four million orders in the first 24 hours.

By comparison, Apple two years ago received over two million preorders for the iPhone 5 within 24 hours, and first weekend sales totaled more than 5 million.

Apple said a significant number of orders will be delivered to customers beginning Friday, but many will be delivered in October.

The company said some of the new iPhone models will be available to customers in its stores on Friday morning.

“Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday,” Tim Cook, Apple’s chief executive officer, said in the statement. “iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do."

Phone 6 and iPhone 6 Plus will be available in the U.S., Canada, Australia, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the U.K. beginning this Friday and in more than 20 additional countries beginning September 26 including Austria, Belgium, Denmark, Finland, Ireland, Isle of Man, Italy, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Qatar, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Turkey and United Arab Emirates.

The company said today that every customer who buys an iPhone 6 or iPhone 6 Plus at an Apple retail store will be offered free personal setup to help them customize their iPhone by setting up email, showing them new apps from the App Store and more, so they’ll be up and running with their new iPhone before they leave the store.

iPhone 6 comes in gold, silver or space gray, and will be available in the U.S. for a suggested retail price of $199 for the 16GB model, $299 for the 64GB model and, for the first time, a new 128GB model for $399  with a two-year contract.

iPhone 6 Plus comes in gold, silver or space gray, and will be available in the U.S. for a suggested retail price of $299 for the 16GB model, $399 for the 64GB model and $499 for the new 128GB model with a two-year contract.

Both models will be available from Apple retail stores, the Apple Online Store, and through AT&T, Sprint, T-Mobile, Verizon Wireless, additional carriers, and select Apple Authorized Resellers including Best Buy, Target and Walmart.

Apple Pay will be available to iPhone 6 and iPhone 6 Plus customers in the U.S. as a free update to iOS 8 this October, the company said in the statement.

 

  Reported by Proactive Investors 5 hours ago.

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