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How Alessandro Bogliari Became a Worldwide Influencer Marketing Expert in Just 2 Years

April 5, 2020, 5:35 pm
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How Alessandro Bogliari Became a Worldwide Influencer Marketing Expert in Just 2 Years *MIAMI, FL / ACCESSWIRE / April 5, 2020 / *At BrandsBuilder, founder Marco Calamassi had the vision of leveraging influencers and personalities' followings to build and scale brands and products.

On his business journey he met and sat down with a young, fast-emerging protagonist in the Influencer Marketing space, Alessandro Bogliari, Forbes Agency Council member and prominent figure in the always-growing Digital Marketing and Social Media Marketing industry.Alessandro was born in Milan, Italy, in 1991. He lived and worked in Milan (Italy), Copenhagen (Denmark), Miami (Florida) and New York City (New York) where he currently operates his business. He is the CEO & Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency with his team of professionals across the US and Europe.Alessandro moved to the US 3 years ago with a VISA O1 which is granted to individuals with extraordinary abilities. Since then, it's been a non-stop run bringing his agency from an idea to a startup to the authority it is currently in its marketplace, with clients such as Sony Music, Google, Snapchat, Universal Music, MGA Entertainment, Vestiaire Collective and many more.

His marketing acumen allowed him to jump on the TikTok hype train before the majority of other marketers and agencies. He started offering Influencer Marketing services on TikTok over a year ago when the now popular social media was unknown to most of us.

When asked why TikTok, he said that "I saw a business and marketing opportunity where the majority of the people saw just a fun app for teenagers. Instead of only focusing on the same and common social media platforms as other agencies, I preferred to beat the competition and start offering this new app that was talking in an authentic way to Gen Z".

Proofs of his TikTok leadership are Google Search results that place his The Influencer Marketing Factory on the first page for "tiktok influencer marketing agency" and "tiktok ads agency" and the outcomes of his client's TikTok influencer marketing campaigns speak for themselves.

In February 2020 Alessandro gave a speech about TikTok at a prominent event in Miami, The Kidscreen Summit, one of the most important conferences about kids entertainment with over 2000 attendees.

Alessandro is very active in the NewYork marketing community, attending and hosting numerous events and meet-ups and he is also a member of The Drum Network.

One of his peculiarities is advanced copywriting and blog posting, he is an SEO expert indeed. His articles have been published as contributor for medias such as Harvard Business Review Italia, Forbes, InfluencerDB, CEOWorld, Social Media Examiner, MarketingProfs.Thanks to his work and contribution to the field he has been cited numerous times as an authority in the Influencer Marketing field, from magazines such as TIME, AdAge, AdWeek, The Verge, Daily Voice, BBC, WSJ, Distractify, Glossy, eConsultancy, Forbes, B&T and many others.

Without any seeds money or external funding, Alessandro Bogliari was able to build up a global top-tier agency with employees and contractors in Europe and USA that helps brands and companies reach Gen Z and Millennials audiences. All this thanks to native storytelling and tailored content, always looking at results and analyzing digital ROI.

When it comes to creating, building and scaling a brand/company in this digital environment, Alessandro Bogliari has all the right answers. His The Influencer Marketing Factory has plans to expand its headquarters on the West Coast and develop more business opportunities in Asia in the upcoming years.

Contact:

Company: The Influencer Marketing Factory LLC
Contact Person: Alessandro Bogliari
Address: 66 West Flagler Street Suite 900 - #1178, Miami, FL, 33130
Website: www.theinfluencermarketingfactory.com

*SOURCE: *The Influencer Marketing Factory LLC
View source version on accesswire.com:
https://www.accesswire.com/583989/How-Alessandro-Bogliari-Became-a-Worldwide-Influencer-Marketing-Expert-in-Just-2-Years Reported by Accesswire 10 hours ago.
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Coronavirus Pandemic: Italy, Spain see drop in daily death toll

April 5, 2020, 7:54 pm
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Italy and Spain are the two most affected countries in the world in terms of number of deaths. Reported by DNA 7 hours ago.
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Cristiano Ronaldo to be first footballer to cross USD 1 billion in career earnings

April 5, 2020, 8:00 pm
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Cristiano Ronaldo is en route to becoming first football player and third sportsman overall to cross $1 billion in career earnings. This is despite the fact that Ronaldo has reportedly agreed to a wage cut of nearly 4 million Euros with his club Juventus so as to fight the coronavirus pandemic.

According to Forbes, the cut hardly puts a dent on the Portuguese captain's annual earnings and he had earned a staggering $109 million last year. A further 30 percent wage cut is on the cards with the Serie A frozen due to the pandemic but Ronaldo could still earn an estimated $46 million annual paycheck.

The earnings he receives from his sponsorship deals and his CR7 underwear line could help take his earnings this year close to the $100 million mark again. This would help take him past the $1 billion in total earnings over an 18-year career. Ronaldo made his professional debut in 2002.

The 35-year-old is currently in his hometown of Madeira as the football season in Italy and around the world grinded to a halt due to the coronavirus pandemic.

Three of Ronaldo's teammates at Juventus -- Argentine star Paulo Dybala, Italian defender Daniele Rugani and France's World Cup winning midfielder Blaise Matuidi have all tested positive for the novel virus that has taken nearly 65,000 around the world.

*Catch up on all the latest sports news and updates here. **Also download the new mid-day Android and iOS apps to get latest updates*

This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever Reported by Mid-Day 6 hours ago.
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Italy plans to begin reversing coronavirus-led confinement measures from mid-May

April 5, 2020, 8:29 pm
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Read more on https://www.fxstreet.com Reported by FXstreet.com 7 hours ago.
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'Solidarity in Europe': Norway to send team to Italy to help fight COVID-19

April 5, 2020, 8:44 pm
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Norway will send a team of medical and logistical staff to Italy's Lombardy region to help fight the COVID-19 pandemic, the Oslo government said on Sunday. Reported by Reuters India 5 hours ago.
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Duran Duran band's bassist John Taylor shares his coronavirus recovery story

April 5, 2020, 8:55 pm
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Duran Duran band's bassist John Taylor on Monday revealed to his followers that he had tested positive for coronavirus 'almost three weeks ago' and is now feeling 'okay'. The 59-year-old musician took to Instagram to share his recovery story, in which he assured that "we can and will beat this" pandemic.

"DEAR FRIENDS OF MINE after giving some thought to this, I have decided to share with you that I tested positive with the Corona Virus almost three weeks ago," he started off the caption.

"Perhaps I am a particularly robust 59 years old - I like to think I am - or was blessed with getting only a mild case of COVID 19 - but after a week or so of what I would describe as a 'Turbo-charged Flu', I came out of it feeling okay- although I must admit I didn't mind the quarantine as it gave me the chance to really recover," the musician continued.

The bass guitarist further addressed that the "enormous amount of fear being generated by the pandemic" is the reason he spoke out about the recovery story.

"My heart goes out to everyone who has had to deal with real loss and pain. But I want to let you know that it isn't always a killer, and we can and will beat this thing," he added.

"Sending LOVE to all my Homies and Fans, in Italy particularly, the UK and the US and everywhere in the world, I have been lucky enough to visit on my travels with DURAN DURAN. cannot wait to be back on stage again, sharing new music, love, and joy. Stay safe, stay connected and get creative! Love John," the musician concluded.



A note from John pic.twitter.com/tryutCbw5K

— Duran Duran (@duranduran) April 5, 2020

Earlier, singer Pink also revealed that she, too, has tested positive for coronavirus. However, a re-test done a few days ago showed the results negatively.

The 'Sober' singer further announced that she is donating USD 1 million to support the health care professionals and front line responders for their efforts every day in battling coronavirus.

*Catch up on all the latest entertainment news and gossip here. **Also download the new mid-day Android and iOS apps to get latest updates* Reported by Mid-Day 6 hours ago.
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Coronavirus: Is Europe losing Italy?

April 5, 2020, 9:00 pm
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Furious at their plight being ignored and over resistance to coronabonds, Italians’ sense of betrayal deepens Reported by FT.com 6 hours ago.
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Italian Football Federation boss says Serie A season could run to October

April 5, 2020, 9:07 pm
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Serie A has been suspended since March 9 because of the coronavirus pandemic which has claimed 15,887 lives in Italy. Reported by Zee News 6 hours ago.
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Shares rebound on glimmers of progress in battling virus

April 5, 2020, 9:24 pm
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BANGKOK (AP) — Asian shares and U.S. futures rebounded on Monday as investors grasped at threads of hope that the battle against the coronavirus pandemic may be making some progress in some hard-hit areas.

Markets in Tokyo, Seoul and Sydney gained more than 2% in early trading and Hong Kong was up nearly 1%. New York futures were about 3% higher.

The gains followed another Friday session of losses after the U.S. said employers cut 701,000 more jobs than they added last month, the first drop in nearly a decade. Investors fled the market ahead of the weekend. Oil prices were higher.

Reports showed the number of people dying appeared to be slowing in New York City, Spain and Italy. The news was cautiously welcomed by leaders, who also noted that any gains could easily be reversed if people did not continue to adhere to strict lockdowns.

“Hundreds of people are passing away each day from the pandemic, but less so than previous days, giving markets hope that the lockdown measures are finally starting to prove effective," Jeffrey Halley of Oanda said in a commentary.

“Like the rest of the world, financial markets are searching for any slivers of hope," he said.

The situation has deteriorated in other areas as rates of infections have surged.

Japan's prime minister, Shinzo Abe, was expected to announce a state of emergency on Tuesday to further curb public activity and contain the outbreak. Thailand's government was reported to be considering expanding its 10 p.m. to 6 a.m. curfew.

The Nikkei 225 in Tokyo gained 2.4% to 18,249.57 while Hong Kong's Hang Seng rose 0.9% to 23,439.92. South Korea's Kospi added 2.2% to 1,763.93 while the S&P/ASX 200 in Sydney advanced 2.9% to 5,213.60. Shares also rose in Taiwan and Southeast Asia.

Shanghai's market was closed for a... Reported by SeattlePI.com 6 hours ago.
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Patrick Cutrone, German Pezzella, Dusan Vlahovic recover from coronavirus COVID-19, confirm ACF Fiorentina

April 5, 2020, 9:39 pm
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In Italy, the pandemic has affected more than 1,28,000 people and claimed the lives of more than 15,800 persons. Reported by Zee News 5 hours ago.
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Your Monday Briefing

April 5, 2020, 9:45 pm
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Coronavirus, Italy, Nordic preppers: Here’s what you need to know. Reported by NYTimes.com 5 hours ago.
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European Shares Set To Follow Asian Peers Higher

April 5, 2020, 10:33 pm
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European stocks may open higher on Monday amid signs that Covid-19 cases are reaching a peak in Europe, with France and Italy recording their lowest death toll in one and two weeks respectively. Reported by RTTNews 4 hours ago.
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Grocery workers are key during the virus. And they're afraid

April 5, 2020, 10:58 pm
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AUSTIN, Texas (AP) — Every day, grocery workers are restocking toilet paper, eggs, produce and canned goods as fast as the items fly off the shelves.

They disinfect keypads, freezer handles and checkout counters as hundreds of people weave around them, sometimes standing too close for comfort amid the coronavirus pandemic. Some work for hours behind clear plastic barriers installed at checkout counters, bulwarks against sudden sneezes or coughs that can propel germs.

They aren't doctors or nurses, yet they have been praised for their dedication by Pope Francis, former U.S. President Barack Obama and countless people on social media, as infections and death counts rise.

From South Africa to Italy to the U.S., grocery workers — many in low-wage jobs — are manning the frontlines amid worldwide lockdowns, their work deemed essential to keep food and critical goods flowing. Some fear falling sick or bringing the virus home to vulnerable loved ones, and frustration is mounting as some demand better workplace protections, including shorter hours to allow them to rest, and “hazard” pay for working closely with the public.

“Everyone is scared everywhere, here in South Africa and everywhere in the world," said Zandile Mlotshwa, a cashier at Spar supermarket in the Johannesburg suburb of Norwood.

For most people, the coronavirus causes mild or moderate symptoms, such as fever and cough, and the vast majority survive. But for others, especially older adults and people with existing health problems, it can be more severe, even causing pneumonia or death.

In the U.S., a handful of states — Minnesota and Vermont were the first — have given grocery workers a special classification that allows them to put their children in state-paid child care while they work. Unions in Colorado, Alaska, Texas and many other states... Reported by SeattlePI.com 4 hours ago.
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'A biological bomb': The story of the Champions League game which sparked Italy's coronavirus crisis

April 5, 2020, 11:14 pm
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The public health disaster that was Atalanta's last-16 first leg against Valencia could not have been avoided, according to those who were there, but did we learn from its lessons? Reported by Independent 3 hours ago.
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Discover seven surprising Easter traditions from around the world

April 6, 2020, 12:00 am
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Discover seven surprising Easter traditions from around the world Seven people tell of traditions from Columbia, Italy, Armenia and the French West Indies Reported by Wales Online 3 hours ago.
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Seven surprising Easter traditions from around the world

April 6, 2020, 12:00 am
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Seven surprising Easter traditions from around the world Seven people tell of traditions from Columbia, Italy, Armenia and the French West Indies Reported by Hull Daily Mail 2 hours ago.
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EasyJet will run out of money by August if Airbus order goes ahead, founder warns

April 6, 2020, 12:05 am
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'How many Brits will want to fly to northern Italy or Spain on holiday this June and vice-versa? Not many I think,' says the easyJet founder Reported by Independent 2 hours ago.
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Shares rebound on signs of progress in battling virus

April 6, 2020, 12:07 am
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BANGKOK (AP) — Asian shares and U.S. futures rebounded on Monday as investors grasped at threads of hope that the battle against the coronavirus pandemic may be making some progress in some hard-hit areas.

Markets in Tokyo and Sydney gained more than 4% on Monday and Hong Kong climbed 2.3%. New York futures were more than 4% higher.

The gains followed another Friday session of losses after the U.S. said employers cut 701,000 more jobs than they added last month, the first drop in nearly a decade. Investors fled the market ahead of the weekend.

Oil prices fell back after a meeting between OPEC and Russia reportedly was delayed until April 9.

Reports have shown the number of people dying appears to be slowing in New York City, Spain and Italy. The news was cautiously welcomed by leaders, who also noted that any gains could easily be reversed if people did not continue to adhere to strict lockdowns.

“Hundreds of people are passing away each day from the pandemic, but less so than previous days, giving markets hope that the lockdown measures are finally starting to prove effective," Jeffrey Halley of Oanda said in a commentary.

“Like the rest of the world, financial markets are searching for any slivers of hope," he said.

The situation has deteriorated in other areas as rates of infections have surged.

The Nikkei 225 index jumped 4.2% to 18,576.30 on reports Japan's prime minister, Shinzo Abe, plans to announce a state of emergency on Tuesday, seeking to further curb public activity and contain the outbreak.

Hong Kong's Hang Seng rose 2.3% to 23,758.32. South Korea's Kospi added 3.6% to 1,787.02, while the S&P/ASX 200 in Sydney advanced 3.6% to 5,302.20. Shares also rose in Taiwan and Southeast Asia.

Shanghai's market was closed for a public holiday.

New York's... Reported by SeattlePI.com 3 hours ago.
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Check out the pitch deck that London fintech Yapily used to raise $13 million in funding from Lakestar despite coronavirus

April 6, 2020, 1:00 am
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Check out the pitch deck that London fintech Yapily used to raise $13 million in funding from Lakestar despite coronavirus· *London-based fintech Yapily has raised $13 million from Lakestar to help the company continue its personnel and geographic growth.*
· *The company sells its open banking API into Fortune 500 companies as well as high growth fintech companies in the UK like GoCardless.*
· *"Doing a funding round in normal situation is stressful and challenging but at this time it's even more so," Stefano Vacinno CEO of Yapily. "Lakestar understand this market well and have been following us for a while."*
· * Click here for more BI Prime stories.*

London-based fintech Yapily has raised $13 million from Lakestar to help the company continue its personnel and geographic growth.

The company sells its open banking API (application program interface) into Fortune 500 companies as well as high growth fintech companies in the UK like GoCardless. Founded in 2017, Yapily claims that in the last six months its monthly recurring revenue has grown by over 500%. 

Lakestar led the round alongside existing investors HV Holtzbrinck Ventures and LocalGlobe which takes Yapily's total funding to $18 million. 

"Doing a funding round in normal situation is stressful and challenging but at this time it's even more so," Stefano Vacinno CEO of Yapily said. "Lakestar understand this market well and have been following us for a while."

Vacinno told Business Insider that the company had considered waiting until later in the year to fundraise. Yapily began negotiations with Lakestar in January and signed documents in February, before the coronavirus pandemic fully hit market sentiment. 

The company recently increased its headcount in London to 45 and expanded into Italy, Ireland and France. Yapily will use the funding to continue adding to its staff, improving product, and preparing for further geographic expansion outside of Europe with Australia, Canada, and Brazil potential next destinations. 

"Our plan not changing and we are still hiring through this period," Vacinno added. "Demand from clients has not decreased, the only difference is how we interact as we are now more virtual than before."

Other angel investors also include Taavet Hinrikus (TransferWise chairman and cofounder), Ott Kaukver (Twilio's CTO), Roberto Nicastro (UniCredit's former deputy CEO) and Frank Strauss (the former CEO of Deutsche Postbank). 

"With pressure placed on the world's economy due to the Covid-19 outbreak, we believe investors have an important role to play in continuing to support innovation to fuel business growth," said Stephen Nundy, Partner at Lakestar in a release. "Now has never been a more important time to drive financial wellbeing and goodwill, and Yapily's infrastructure is best placed to enable and encourage this across the financial ecosystem."

Check out Yapily's pitch deck below:

*SEE ALSO: 'It's like they are trying to f--- us': Founders say investors are using the coronavirus to renege on term sheets* Reported by Business Insider 2 hours ago.
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AP PHOTOS: Virus outbreak hurts Italian fishermen’s business

April 6, 2020, 1:02 am
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FIUMICINO, Italy (AP) — Italy’s fishermen still go out to sea at night, but not as frequently in recent weeks since demand is down amid the country’s devastating coronavirus outbreak. As a result, they are barely covering their expenses. An elderly fisherman sits on the dock in the harbor at Fiumicino, a Rome suburb. He […] Reported by Seattle Times 54 minutes ago.
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